Almost invariably the better looking the person in the picture, the higher the person is rated. In the phrase, borrowed form Sappho, that the social scientists use to sum up the common perception, what is beautiful is good. 　　In business, however, good looks cut both ways for women, and deeper than for men. A Utah State University professor, who is an authority on the subject, explains: In terms of their careers, the impact of physical attractiveness on males is only modest. But its potential impact on females, can be tremendous, making it easier, for example, for the more attractive to get jobs where they are in the public eye. On another note, though, there is enough literature now for us to conclude that attractive women who aspire（追求）to managerial positions do not get on as well as women who may be less attractive.